Workforce development

Why We Teach a Skill Before a Degree

By Rhonda Bettis, Founder & CEO

A young man leaning over a car engine, working with a tool

A four year degree is a fine goal. It is also four years of tuition, housing and living costs that a young adult on their own cannot carry.

Our Villagers need income soon. So Prime Village™ is built around certificates that lead to work in months. We offer nine tracks across five career pathways, covering technology, business and marketing, the skilled trades, health and legal support, and service and hospitality.

Each track ends with a credential and an introduction to employers who are hiring. Money management is part of every track, because a paycheck only helps if you know how to keep it.

This approach does not close the door on college. A Villager who is working, housed and steady can choose school later, from a position of strength. What we refuse to do is ask a young person with no safety net to wait years for a first real paycheck.

I have hired and developed people for most of my career. Skills can be taught. Reliability, curiosity and the will to work are what an employer hopes to find, and our Villagers bring those with them.

We launch two tracks with our first group in 2027 and plan to have all nine running by 2028.

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